What is IDX? Short for Internet Data Exchange, IDX refers to a standardized technology and human agreements between a broker and real estate websites that enable them to post local MLS listings on their websites. These online real estate websites, sometimes called “auction sites,” match buyers and sellers in the most expedient manner possible, and for this reason IDX plays such a key role in the home selling process.
Real Estate Agent Websites With IDX
So what is IDX and how does it help agents market their real estate listings? In order to understand what exactly an IDX website is, you first have to understand what an IDX network is. Unlike the more popularly recognized real estate “auction” sites, such as eBay or the Multiple Listing Service (MLS) and the National Association of Realtors’ Multiple Listing Service (MLS), the MLS and the National Association of Home Builders do not include any interactive portal feature on the website for the public. In other words, the public has no way of browsing through the listed properties, nor does it have access to any information about them.
Real estate agents need to provide potential buyers with a first impression of them and what they are offering, so a great way to increase the number of leads that they bring in is through the use of an “auction” style website builder. Using these website builders, agents can build a site that looks and acts like an actual online auctioneer, making it very easy for the public to conduct business with them. The “auction” webpages can feature photos from previous home sales, along with detailed descriptions of each home and complete contact information. Using the best IDX integration system available, such website builders can give agents the ability to link their listings to their Facebook pages, blogs, and personal websites, greatly increasing their overall exposure.